Ethical & Affordable Catwalk Looks

Normally we all watch London Fashion Week dreaming of being able to lay our hands on some of the fabulous pieces we see on the catwalk. Unfortunately, while we all love to lust, for many of us dreaming is as far as we can get to owning anything we see during LFW. But not for long, thanks to Emma Slade, creator of ethical fashion blog and styling services Sexual health clinic middlesex.


Emma Slade – photo credit

Emma, the self-acclaimed crazy stylist will be working at The Westminster British Red Cross store this Saturday 13th September where she will be recreating a range of looks coming straight off of the SS15 London Fashion Week catwalk in aid of this year’s ‘Charity Fashion Live’.


All proceeds from the sales of the outfits go to The Red Cross

All items used to resemble the wide range of styles coming straight off the catwalk will be from the British Red Cross’ Westminster store itself. All outfits will then be put up for auction on eBay in aid of the British Red Cross charity. Images will be taken by fashion photographer Claire Pepper, and a short film will be presented documenting the stylish looks.


You’ll be able to buy Emma’s creations on Ebay

The British Red Cross is a well renowned charity, recognised by the UK Government as a Voluntary Aid Society which helps people in the UK as well as overseas to prepare for and recover from crisis. Most recently the BRC has been involved in sending a number of specialist health workers to West Africa to help manage the Ebola outbreak that has sadly killed more than 1,200 people.

Charity Fashion Live 2013

Charity Fashion Live 2013

Last year’s Charity Fashion Live saw Emma successfully recreate the trendiest of looks from fashion designers Holly Fulton and Zoe Jordan. The main aim of the collaboration is to show people that new trends and styles aren’t only accessible from high street stores but also from second hand charity shops – something Emma is particularly passionate about as are we here at Alpha XR.

Learn more and get involved by following and tweeting with #CharityFashionLive 

See last year’s Charity Fashion Live here:

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