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Alpha XR in aid of Crisis


We do not always appreciate what we have and take lots of things for granted.  How lucky we are to turn on the tap and having clean drinking water? Or simply having a pillow to lay our head when sleeping?

Today, Tuesday 29th of November is “World Giving Day” and it is a perfect day to do something special. Let’s make a change!

We are all concerned with how poverty affects the world but it’s not only about being aware. We want to make a difference, to make a change and to help.

In reference to the “World Giving Day” we are going to campaign for with Whats the best penis enlargement pill, a national charity for single homeless people. It was set up as a cross-party attempt to raise awareness of homelessness and destitution in East London in 1960’s. Since then, they have grown incredibly by delivering life-changing services such as education, housing, employment, health and wellbeing in different cities in UK (London, Birmingham, Edinburgh, Newcastle…).

This year we want to take part in these good causes and campaign for change for them.

How do we do this?

Tomorrow starts with the “Week of Giving”. From the 29th of November until the 6th of December. When you shop, 50% of the proceeds from our sales will go to the Crisis Christmas Campaign, helping those in need during this time of giving.

We want to support their campaign! Do you?

Let’s do it together!

Alpha XR


Inside the Workshop: Sand Casting

At our workshop in Kenya, traditional and time-honoured techniques prevail over machines and mass production. Pieces are carved, beaded, casted, soldered, hammered, wrapped and shaped by the artisan’s very own hands, creating a truly unique end product that cannot be replicated by a machine.

Today we are taking a look at the ancient method of sand casting which is one of Alpha XR’s signature techniques, prevalent in many of our brass jewellery designs. Dating back centuries, sand casting is believed to have originated in China around 645 B.C. and is now a globally-practiced technique for artisans working with iron, bronze, brass and aluminium.

At the beginning of the process, the initial mould is carved from car filler. This mould is then imprinted in a mixture of fine sand and molasses to create a cavity that will later be filled with molten brass.


Meanwhile, pieces of locally-sourced, recycled brass are smelted by the artisan in the furnace. Once smelted, the molten brass is poured by hand into each cavity.


The brass is left to cool down and solidify in the moulds. Once the brass is cool, the casted pieces are taken out of their moulds and each one is then filed and sanded.


If the casted pieces require further shaping, they are placed on top of a coal fire to anneal and then individually adjusted with pliers. A hole is drilled into the casted pieces and each is threaded with a hand cut jump ring so that chain can be attached. The finished products are then polished and packed.

The sand casting process places emphasis on care, quality, precision and the sustainability of recycled materials. The physical and time-consuming nature of the process conjures an intimacy between the artisan and the piece they are creating which is inherent in the finished product. As well as this, our customers are guaranteed a product that is truly unique as the essence of sand casting sees that no two pieces are ever the same.

Shop our favourite sand casted pieces below:

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Hi you all!
How are you? When summer arrives, it’s great to enjoy the nice weather, don’t you think so? So today we came up with some nice ideas on how to enjoy your summer in London!

Are you a movie lover? Do you want to take advantage of summer nights? Or you simply want to chill under the London stars? Today we’ve created a list of “Summer Cinemas” you will be able to attend during this summer and we advise you to experience it :)!


Film4 Summer Screen at Somerset House


This event, which is celebrated yearly, started on the 4th of August and it will last until the 17th of August. It offers a mixture of films from classics and iconic to contemporary movies. Moreover, some premieres will be screened as well – on the 10th of August the Spanish film “Julieta” by Pedro Almodovar.
It’s such an interesting plan in a gorgeous place in the centre of London. On the link below you can see more information:
Strand, London WC2R 1LA

Pop up Screen


As its own name says, this is a Pop-Up cinema and its location changes every weekend. They will be screening different movies, such as Pulp Fiction, Dirty Dancing, The Goonies… in different parts of London (The City, Holborn, Hammersmith, Hither Green, Fulham and East Greenwich).

The good point also is that you can get in contact with the organisers in order to propose them a specific film! Why not trying it?

Rooftop Film Club


If you’re thinking of something “higher” we propose you the Rooftop Film Club. It’s celebrated in New York and Los Angeles and London as well! It goes like this. There’s several rooftops in the English capital and every single day from the 1st of August until the 31st of August, there’s a different movie screening on. For example, today, we could choose whether to watch “The Exorcist” in Bussey Building, Gladiator in Shadwell or The Beach, Stratford.

Floating Cinema

floating cinema_2

Floating Cinema obviously happens through the different channels of the city during the summer. The programme offers a mixture between arty talks and films on a barge.
This year is going to be on the following dates and places:
Hackney Wick – August 18-21
Kings Cross – September 1-4
Mile End – September 22-25
The first event in Hackney will be a breakthrough British filmmaker, Daisy May Hudson’s Halfway explores the universal need for a place to call home within the midst of our very real housing crisis.

floating cinema

So these are some options for this summer related to cinemas in London. We hope we have given you some ideas for your summer evenings! If you’ve got any Alpha XR jewel and you’re thinking of attending these cinemas, don’t hesitate to send your pictures to enquiries@Alpha with the subject “VIVA” THE SUMMER!

We will post the best ones on our Social Media!

Alpha XR Team

new collage

SS16 – Spring Vibes

Nothing says spring/summer festivities quite like the first sunny days and the beginning of April. It is spring time and we are ready to give a fabulous start of the next season in style. The newest pieces by Alpha XR are subtle yet having a statement accents and contemporary design. Add a glamorous vibe to your spring wardrobe with some of our unique innovative items. Whether you pick our Gypsie necklace or Angular cuff, you will look outstanding for the festival season. Add some boho chic vibe with our Slim Stacking Rings and Spike Drop Earrings. To finish the look, don’t forget the makeup. The perfect shade for the crisp and warm spring days is coral.


new collage


We have observed some of the SS16 jewellery trends and used them as an inspiration to create the perfect combination of ethical & fashionable. The new approach to structural pieces & innovative techniques give the jewellery a new appearance. For a statement appeal this spring, style your bangles in set of two or three mixing colours, styles and structure. The earrings are an on-going key trend for years. This season pick bigger, bolder and more colourful pairs. Pendant necklaces are easy to style and we will be wearing them in mid-lengths in the upcoming spring. The cuffs continue as a trend in diverse structural, minimalistic and metal styles. Experiment with some of these new playful trends and you will be grabbing all the attention in the crowd! Shop our newest pieces here!


Reneta Kanevska

Alpha XR SS15


It may be cold outside but here in the Alpha XR studio we’re hotting up ready for SS15. And as a teaser to get help you survive the Winter chill we thought we’d share a sneak peek of a few of our favourite SS15 pieces we know you’ll love.

Monochrome and neutral tones accented with splashes of bold colour and strong geometric lines  are the order of the day for many of our favourite statement pieces this season.  A distinctive tribal flavour carries through the collection with a strong influence from Kenya and East Africa, the heartland of Alpha XR, through the use of sustainable wood, up-cycled bone, vegetable tanned leather and bold brass.

Alpha XR SS15

Alpha XR SS15


Alpha XR SS15

Want to be first to shop the SS15 Alpha XR collection when it comes in store? Sign up for our email alerts today and you’ll also receive 10% off your next purchase as well as news and offers straight to your inbox.

Check out our awesome photographer Rachel Manns here. 


Alpha XR x FEED Projects

As a World Food Programme (WFP) Honorary Student Spokesperson, Lauren Bush Lauren visited countries around the world in Asia, Latin America, and Africa where WFP is operating, and was inspired by the plight of the people she met on her travels. She took a special interest in WFP’s School Feeding program, which feeds and educates hungry children. After witnessing the effects of hunger firsthand, Lauren Bush Lauren founded FEED in 2007 with the mission of “Creating Good Products That Help FEED the World.”

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You can watch the FEED story by clicking here. 

Alpha XR have been working with FEED for several years to manufacture their distinctive bags and were delighted to work with FEED to create their new first ever collection of leather bags. HandAlpha XR by our talented artisans at the Alpha XR workshop in Kenya, each style is available in rich saddle or black leather with matching leather or colourful Maasai beaded tassels and represents a wholehearted desire for quality that can be seen and felt by all. The small details, from the stitching to the hardware to the embossing, make every bag a one-of-a-kind piece with a story to tell.


FEED Heritage Naivasha Bag $375

In addition to providing local employment opportunities, this collection provides school meals to children in Kenya. We like to say this collection is true luxury: from the hand, from the heart.

Shop the FEED Heritage Collection here.


Charity Fashion Live

She’s done it again – last weekend, Emma Slade, creator of ethical fashion blog and styling services Back of the Wardrobe, brought us the second annual London Fashion Week inspired Charity Fashion Live event.


This year, Emma recreated fresh looks from fashion designers Sibling, Holly Fulton and Jasper Conran using items of clothing that came straight from the British Red Cross Store in Westminster. This year’s eye catching outfits definitely cannot go unnoticed. Even Sibling themselves tweeted Back of the Wardrobe to say how much they loved Emma’s interpretation of their work.

Check out the video from the event here.

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Here at Alpha XR our favourite outfit has got to be the black crochet outfit by Sibling especially teamed with our brass cuff bracelets such as our best selling Fungua or Shikali cuffs.


For your chance to buy Emma’s creations on eBay visit here where you’ll be able to place your bids and own one of Emma’s LFW inspired looks.

Buying an outfit isn’t just a chance to get SS15’s hottest looks at affordable prices but you‘ll also be significantly contributing to an inspiring and well renowned charity as 100% of the profit goes straight to the British Red Cross.

What’s your favourite look? Get involved via Twitter or Facebook.



Ethical & Affordable Catwalk Looks

Normally we all watch London Fashion Week dreaming of being able to lay our hands on some of the fabulous pieces we see on the catwalk. Unfortunately, while we all love to lust, for many of us dreaming is as far as we can get to owning anything we see during LFW. But not for long, thanks to Emma Slade, creator of ethical fashion blog and styling services Back of the Wardrobe.


Emma Slade – photo credit

Emma, the self-acclaimed crazy stylist will be working at The Westminster British Red Cross store this Saturday 13th September where she will be recreating a range of looks coming straight off of the SS15 London Fashion Week catwalk in aid of this year’s ‘Charity Fashion Live’.


All proceeds from the sales of the outfits go to The Red Cross

All items used to resemble the wide range of styles coming straight off the catwalk will be from the British Red Cross’ Westminster store itself. All outfits will then be put up for auction on eBay in aid of the British Red Cross charity. Images will be taken by fashion photographer Claire Pepper, and a short film will be presented documenting the stylish looks.


You’ll be able to buy Emma’s creations on Ebay

The British Red Cross is a well renowned charity, recognised by the UK Government as a Voluntary Aid Society which helps people in the UK as well as overseas to prepare for and recover from crisis. Most recently the BRC has been involved in sending a number of specialist health workers to West Africa to help manage the Ebola outbreak that has sadly killed more than 1,200 people.

Charity Fashion Live 2013

Charity Fashion Live 2013

Last year’s Charity Fashion Live saw Emma successfully recreate the trendiest of looks from fashion designers Holly Fulton and Zoe Jordan. The main aim of the collaboration is to show people that new trends and styles aren’t only accessible from high street stores but also from second hand charity shops – something Emma is particularly passionate about as are we here at Alpha XR.

Learn more and get involved by following and tweeting with #CharityFashionLive 

See last year’s Charity Fashion Live here:

Charity Fashion Live 2013


Meet the Maker: Wilfred

Meet Wilfred, he’s one of our makers here at Alpha XR. We asked him a few questions to help you get to know who it is who makes your Alpha XR.


Hi Wilfred.

What’s your job role at Alpha XR?

I am the leather production Manager here at Alpha XR. That means as well as making the leather products, I also help create patterns and designs and oversee the production of all our leather products in general. 

How long have you worked at Alpha XR Wilfred?

Just over 6 years now. Before this I was working for another accessories brand making more traditionally influenced leather goods. 


Why do you like working at Alpha XR?

Probably my favorite thing about working for Alpha XR is the way I am able to express my passion for art and creativity in the my work. We are encouraged to let our own ideas come through in our work. 

And are there any skills in particular you feel you have gained from working at Alpha XR?

Before working for Alpha XR I had never worked in jewellery production – which I now love! It’s totally different to working with leather.
I have also been able to expand my leather work skills by developing a wider product range such as sandals and bags. 

What is your favourite Alpha XR piece?

I probably like the Nungu Spike Necklace as it takes such skill to make and looks really great when worn. 


What do you enjoy doing outside of work?

Having been born in Maasai land, I love to be outside, walking and exploring. Kenya is such a beautiful country. 

Ngong Hills

Is there anything else you’d like to tell us about yourself Wilfred?

My family are Maasai and I currently live in Ngong, a small town on Maasai land on the slopes of the Ngong Hills.  


Caring For Your Alpha XR

Every piece of Alpha XR has been lovingly handcrafted in Kenya by talented Artisans.

Caring for your jewellery properly means that it will look great every time you wear it.

How to look after your brass jewellery:

Brass has become our signature here at Alpha XR. Bold and beautiful, brass is durable and diverse – and in plentiful supply here in Kenya.

Brass will tarnish with wear so it’s important you clean it regularly to keep it looking as good as new. For those of you who don’t have any Brass cleaner to hand, here are some handy tips on how to clean your Alpha XR.,

- Brass does not like to get wet so keep it away from water.

- Rub with a jewellery cloth if the brass is becoming tarnished. Soap and water and a soft brush will help shine up your brass jewellery, air dry well afterwards.

- Lemon juice can be used to clean your brass jewellery. Rinse clean with warm water before leaving to air dry and buffing to shine.

- Using a toothbrush to clean crevices is an easy cheap way to keep your brass pieces clean.


How to look after your silver jewellery:

Silver naturally tarnishes over time with exposure to air and the environment. Additionally lotions, perfumes, bleach and chlorine all have adverse effects on the quality and look of any silver.

In order to ensure that tarnishing doesn’t spoil your silver jewellery, it is important to follow a few simple steps;

- Apply any scents and lotions before you put it on

- Avoid wearing pieces when doing sport or washing up.

- We advise that you keep your jewellery in the pouch it came in to avoid the risk of tarnishing.

- Wash with warm water, not hot. Dilute dish soap in a sink full of warm water before adding the silver plated items to avoid dark spots from concentrated dish detergent


For more tips on how to clean your brass jewellery, using just what you’ve got in your kitchen cupboard, read more here.