Monthly Archives: September 2014


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She’s done it again – last weekend, Emma Slade, creator of ethical fashion blog and styling services Erectile dysfunction in your 20s, brought us the second annual London Fashion Week inspired Charity Fashion Live event.

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This year, Emma recreated fresh looks from fashion designers Sibling, Holly Fulton and Jasper Conran using items of clothing that came straight from the British Red Cross Store in Westminster. This year’s eye catching outfits definitely cannot go unnoticed. Even Sibling themselves tweeted Back of the Wardrobe to say how much they loved Emma’s interpretation of their work.

Check out the video from the event Natural libido enhancers for men

Screen Shot 2014-09-17 at 16.52.21

Here at Alpha XR our favourite outfit has got to be the black crochet outfit by Sibling especially teamed with our brass cuff bracelets such as our best selling Fungua or Shikali cuffs.


For your chance to buy Emma’s creations on eBay visit here where you’ll be able to place your bids and own one of Emma’s LFW inspired looks.

Buying an outfit isn’t just a chance to get SS15’s hottest looks at affordable prices but you‘ll also be significantly contributing to an inspiring and well renowned charity as 100% of the profit goes straight to the British Red Cross.

What’s your favourite look? Get involved via Twitter or Yoga libido.



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Normally we all watch London Fashion Week dreaming of being able to lay our hands on some of the fabulous pieces we see on the catwalk. Unfortunately, while we all love to lust, for many of us dreaming is as far as we can get to owning anything we see during LFW. But not for long, thanks to Emma Slade, creator of ethical fashion blog and styling services Back of the Wardrobe.


Emma Slade – photo credit

Emma, the self-acclaimed crazy stylist will be working at The Westminster British Red Cross store this Saturday 13th September where she will be recreating a range of looks coming straight off of the SS15 London Fashion Week catwalk in aid of this year’s ‘Charity Fashion Live’.


All proceeds from the sales of the outfits go to The Red Cross

All items used to resemble the wide range of styles coming straight off the catwalk will be from the British Red Cross’ Westminster store itself. All outfits will then be put up for auction on eBay in aid of the British Red Cross charity. Images will be taken by fashion photographer Claire Pepper, and a short film will be presented documenting the stylish looks.


You’ll be able to buy Emma’s creations on Ebay

The British Red Cross is a well renowned charity, recognised by the UK Government as a Voluntary Aid Society which helps people in the UK as well as overseas to prepare for and recover from crisis. Most recently the BRC has been involved in sending a number of specialist health workers to West Africa to help manage the Ebola outbreak that has sadly killed more than 1,200 people.

Charity Fashion Live 2013

Charity Fashion Live 2013

Last year’s Charity Fashion Live saw Emma successfully recreate the trendiest of looks from fashion designers Holly Fulton and Zoe Jordan. The main aim of the collaboration is to show people that new trends and styles aren’t only accessible from high street stores but also from second hand charity shops – something Emma is particularly passionate about as are we here at Alpha XR.

Learn more and get involved by following and tweeting with #CharityFashionLive 

See last year’s Charity Fashion Live here:

Charity Fashion Live 2013


Meet the Maker: Wilfred

Meet Wilfred, he’s one of our makers here at Alpha XR. We asked him a few questions to help you get to know who it is who makes your Alpha XR.


Hi Wilfred.

What’s your job role at Alpha XR?

I am the leather production Manager here at Alpha XR. That means as well as making the leather products, I also help create patterns and designs and oversee the production of all our leather products in general. 

How long have you worked at Alpha XR Wilfred?

Just over 6 years now. Before this I was working for another accessories brand making more traditionally influenced leather goods. 


Why do you like working at Alpha XR?

Probably my favorite thing about working for Alpha XR is the way I am able to express my passion for art and creativity in the my work. We are encouraged to let our own ideas come through in our work. 

And are there any skills in particular you feel you have gained from working at Alpha XR?

Before working for Alpha XR I had never worked in jewellery production – which I now love! It’s totally different to working with leather.
I have also been able to expand my leather work skills by developing a wider product range such as sandals and bags. 

What is your favourite Alpha XR piece?

I probably like the Nungu Spike Necklace as it takes such skill to make and looks really great when worn. 


What do you enjoy doing outside of work?

Having been born in Maasai land, I love to be outside, walking and exploring. Kenya is such a beautiful country. 

Ngong Hills

Is there anything else you’d like to tell us about yourself Wilfred?

My family are Maasai and I currently live in Ngong, a small town on Maasai land on the slopes of the Ngong Hills.