Monthly Archives: June 2014


Bidii School: Hope for a Generation

Here at Alpha XR we believe that hope is endemic. That’s why we work hard to invest in and empower not only our employees and suppliers, but our neighbouring communities also. We believe that investing in children and young adults is one very important key to breaking the cycle of poverty in places such as Kibera where poverty, crime, unemployment and lack of education is prevalent. A key part of our work in Kenya is the financial and pastoral support of Bidii School in Nairobi’s poorest area Kibera. Part of this support comes from your online purchases – of which 5% of the profit we donate to the funding of Bidii, it’s teachers and students.


 120 children aged 2-7 years attend the school which is situated at the heart of Kibera, East Africa’s biggest slum and home to an estimated 1 million people. Boys and girls from the area are able to come to Bidii to learn to read, write and prepare for secondary school. Our teachers are dedicated to providing a stable, creative, stimulating environment with the often limited resources available to them. The one meal we provide at lunchtime will be the only meal of the day for many of our children and most face unimaginable challenges every day. Making Bidii a safe and stable place for the children to come and spend time is of paramount importance to us here at Alpha XR and is the driving force behind our commitment.

The needs of the school are constantly changing and ever-challenging. That is why it is so important that we continue to grow Alpha XR as a sustainable business model and thriving fashion brand. Put simply, the more we grow as a brand, the more we are able to support the children and teachers of Bidii and in turn, the wider community in and around Kibera.

Consolata copy

Bidii was founded in 2006 by headteacher Consalata. Recognising a need for schooling for the children in Kibera she started Bidii with a dream that the children of Bidii will go on to join colleges and universities when they are older and break the cycle of poverty.

Your support of us here at Alpha XR goes so much further than you can ever imagine.

We are so grateful for your continued support as we strive to grow and expand our charitable arm in Kenya.


Time to Act

Sexual violence is an uncomfortable subject for most of us. But for millions of women and children each year, sexual violence as a result of conflict is a brutal reality.

Last week, over 100 countries and over 900 experts, NGOs, survivors, faith leaders, and international organisations from across the world came together in London to share a commitment to end such sexual violence, in what was the biggest global meeting of it’s type ever convened.


Co-chaired by Foreign Secretary William Hague and Angelina Jolie, Special Envoy for the UN High Commissioner for Refugees, the Summit to End Sexual Violence in Conflict saw an unprecedented joining of forces to speak up against the culture of impunity for sexual violence in conflict, primarily by launching a new International Protocol with international standards for documenting and investigating sexual violence in conflict zones. You can read more about the aims of the summit here. 

Angelina Jolie’s opening remarks at the summit were:

“It is a myth that rape is an inevitable part of conflict,” she said. There’s nothing inevitable about it. It is a weapon of war aimed at civilians. It has nothing to do with sex, everything to do with power.”


Attending the event last week, Frances and I were blown away by the overwhelming sense of unity between women (and men) from all cultures, countries and backgrounds in a call to action against a crime which has, for generations, robbed women and children of their future. The Summit Fringe was a vibrant hive of activity and a chance to meet and interact with several key organisations whose works aim to tackle the issues raised by sexual violence in conflict, and the destruction it can leave behind for generations. Workshops, stalls selling crafted goods Alpha XR by survivors, discussions, film and theatre were just some of the activities on offer.

You can find a list of all the organisations who took part in the Fringe event here.

You can also join in the fight via social. Just use #TIMETOACT

We look forward to following the fight and watching the movement grow. We look forward to being involved next year.