Monthly Archives: January 2014


Alpha XR for FEED Africa

Here at Alpha XR we not only create jewellery and accessories at our workshop in Nairobi for ourselves, we also occasionally work with selected brands, retailers and charities to manufacture goods for them using our sustainably sourced materials by our skilled artisans. One of those brands is global charity FEED, brain-child of model and activist, Lauren Bush Lauren.

Launched in 2005, FEED has grown from a simple bag design, designed by Lauren to benefit the World food Programme’s School feeding Programme to become a brand in it’s own right, stocking at key retailers all over the United States. To date, sales of FEED bags and accessories have funded over 70 million  meals for children around the world.

Alpha XR have worked closely with FEED in the manufacture of several of their bags over the past few years. With a dedicated team of skilled artisans and a ready supply of sustainable, locally sourced materials, we are able to provide the FEED team with a product that is not only highly desirable, of great quality and reflects the culture of East Africa, but also directly benefits the community in which our artisans live.  Many Alpha XR artisans working at the Alpha XR workshop live in Nairobi’s largest slum, Kibera.

Lauren and her team visited the Alpha XR workshop in November – accompanied by Elle US who took these beautiful photos of the workshop and our team of artisans.


FeedKenya152Photo Credit:

To read more about FEED, Visit their site here.




Westwood brings Africa to ASOS

There’s not much in life that we love more than Vivienne Westwood – unless of course it’s super-affordable Vivienne Westwood. So you can imagine how excited we were when we heard that our good friends at ASOS were working with the formidable fashion stalwart to create an exclusive collection of bags handcrafted by women artisans in Nairobi, Kenya.

Crafted from recycled canvas, leather off-cuts, reused roadside banners and men’s shirts, the unisex bags have been handAlpha XR by groups of women affected by abject poverty.

The outspoken fashion designer has long been known in the industry for her strong views on the negative impact of the fashion industry on the environment. This philanthropical approach to her work is nothing new for the designer, having launched her own-label collection also produced in Africa in 2011 in conjunction with the Ethical Fashion Initiative (EFI).

Speaking in 2011 about her own label collection Westwood was quoted as saying “What I do, making bags, can make a difference. This project gives people control over their lives – charity doesn’t give control, it does the opposite, it makes them dependant,” . “These people have more control over their lives and can therefore choose not to exploit the environment because they have an alternative way of making money.”

ASOS have long supported trade within impoverished communities in Africa, having launched their own initiative, ASOS Africa back in 2010.

Set to launch at ASOS this week, and starting at £58, we’ll be first in line to snap up one of Dame Westwood’s newest creations.


Visit ASOS Here

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Behind the Scenes: SS14

It was all about pretty pastels, brightly coloured beading and luxe layers as we shot our new Spring Summer 2014 collection yesterday. And atop a roof in the depths of East London the sun even decided to make an appearance – much to our gorgeous model, Genevieve’s relief.

Here’s a sneak peek of what we got up to – and what’s in store this coming Spring/Summer here at Alpha XR:


Many thanks to our awesome team:

Photography: Nick Treviss

Makeup: Mollie-Anne Mae

Hair: Louise Kelly

Model: Genevieve at Nevs 

Studio: Snap Studios


Our Friday Favourite

There is little better in life than that Friday feeling and the knowledge that, for most of us, two glorious work-free days lie ahead.  So what better then than shopping the Alpha XR Sale – on a Friday, knowing that, if you place your order with us today before 4.30, you’ll receive your purchase on Monday!


So here our Head Designer, the lovely Frances, gives you her Sale pick of the day:

The Gimanu Necklace, was £135, now only £35.

8443 Gimanu Necklace updatedBold, beautiful – all the things jewellery should be – the Gimanu Necklace is a statement necklace unlike anything else. The tassel bib necklace is the perfect show-stopping piece and will look as great worn with your favourite plain tee shirt as your go-to little black dress.

Shop the Alpha XR Gimanu Necklace >

Shop the Alpha XR Sale Now >




Featuring EA Burns

It’s day 2 of our New Year Sale here at Alpha XR, and today Head designer Frances has selected the Mauteme Leather Necklace from our exclusive EA Burns for Alpha XR collection.

Hand crafted in our workshop in Nairobi, Kenya, the Mauteme Necklace is Alpha XR from up-cycled coloured leather and our signature brass sheet. Designed by exciting new British Designer EA Burns, the Mauteme necklace is an unabashed fusion of modern geometric design and traditional tribal technique.


Available in Black, Blue and Red, and at £28 reduced from £35 for a limited time only you’ll want one of each to go with every outfit – or maybe that’s just us…?

Shop the EA Burns for Alpha XR Mauteme Necklace >

Shop all EA Burns for Alpha XR >